Incent Loyalty are leveraging blockchain technology to develop a new wave loyalty-reward product that changes the reward dynamic from the closed, restricted value of conventional schemes to value that is truly open. Incent’s unique and revolutionary product comprises a suite of web and mobile applications that allow merchants and consumers to access and transact in a digital currency optimised for loyalty. The aim is to incentivise B2B and B2C commerce through a much more valuable incentive, at way less cost than is currently possible.
Fulfilling Incent’s full potential, in terms of portability and convertibility will, of course, necessitate adoption of best regulatory compliance practice on the part of Incent Loyalty. To fulfill their obligations in this regard, Incent Loyalty view membership of ADCA and adoption of their code of conduct as essential and have retained an in-house compliance to lead on this effort.